GTM & Conversion Implementation

Description

Master Google Tag Manager to deploy tracking scripts, implement custom events (clicks, scrolls, form submits), and ensure conversion data integrity for paid media campaigns.

Timeline: 4 Weeks (Part-Time)
Outcome: Implementation Specialist

Key Topics Covered:

• GTM Setup and Container Migration
• Tags, Triggers, and Variables Deep Dive
• Implementing Form Submission Tracking
• Custom Event Tracking via Data Layer
• Debugging using GTM Preview Mode
• Connecting GA4, Meta/Facebook Pixel, and Google Ads

What You Gain:

• The ability to implement any tracking tag without developer assistance.
• Ensuring 99% accuracy in conversion reporting for better ROI.
• Mastery of tracking essential user actions (micro-conversions).