Description
Learn the core interface, standard reports, data exploration, and audience creation in Google Analytics 4. No prior analytics experience needed.
Timeline: 4 Weeks (Part-Time)
Outcome: Certified GA4 User
Key Topics Covered:
- GA4 Property Setup and Data Streams
- The GA4 Data Model: Events and Parameters
- Standard vs. Custom Reports
- Creating Funnel and Path Explorations
- Building Conversion Goals & Audiences
- Attribution Basics and Channel Groupings
What You Gain:
- Ability to interpret traffic, engagement, and conversion data.
- Skills to build custom reports that answer business questions.
- Understanding of attribution and measuring channel performance.
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