Description
The Specialist Track capstone. For analysts and marketers who already have working GA4 and dashboard skills and want to use AI tools to work faster, without outsourcing judgement to a chatbot.
Timeline: 3 Weeks (Part-Time)
Prerequisite: GA4 Fundamentals & Reporting, plus Data Visualisation & Storytelling or Power BI & Tableau
Outcome: AI-Augmented Analyst
Key Topics Covered:
- GenAI-Assisted Report Drafting & Prompt Engineering
- Spotting and Managing Hallucination Risk
- Predictive Audiences and Forecasting Basics
- Anomaly Detection in Campaign Data
- Responsible-AI Guardrails for Client Reporting
- Building an End-to-End AI-Assisted Report
What You Gain:
- Ability to turn a raw data export into a fact-checked, client-ready narrative using GenAI.
- Skills to build simple forecasts and anomaly checks without overstating their certainty.
- A responsible-AI standard for what to automate, what to disclose, and what never goes into a public chatbot.
Reviews
There are no reviews yet.