Power BI & Tableau for Marketing Dashboards

R4 799,00

For analysts who already build dashboards in Looker Studio and want the more advanced modelling and calculation power of Power BI, with enough Tableau orientation to work across both.

SKU: MLG-ACAD-8 Category:

Description

For analysts who already build dashboards in Looker Studio and want the more advanced modelling and calculation power of Power BI, with enough Tableau orientation to work across both.

Timeline: 3 Weeks (Part-Time)
Prerequisite: Data Visualisation & Storytelling recommended, not required
Outcome: Power BI Dashboard Competency

Key Topics Covered:

  • Power BI Desktop Basics
  • The Data Model and Table Relationships
  • DAX Fundamentals
  • Building Core Marketing Measures (CPA, ROAS) in DAX
  • Building and Publishing an Interactive Dashboard
  • Tableau Orientation

What You Gain:

  • Ability to build a proper data model with table relationships instead of one flat sheet.
  • Skills to write DAX measures for real marketing metrics like cost-per-conversion and ROAS.
  • Working orientation in Tableau, so you can move between the two leading BI tools with confidence.

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