Author name: MissLilyGee

Consent Mode
MLG Digital, MLG Plugs

STOP THE FINES: Your MLG Digital SOP for GDPR & POPIA Compliant Google Analytics (via GTM)

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Are You Illegally Tracking Your Users?

The looming threat of data privacy fines under GDPR (Europe) and POPIA (South Africa) is real. If your basic Google Analytics (GA4) setup is tracking visitors without their explicit, technical consent, you are breaking the law.

This SOP is your essential guide to compliance. We provide the precise, step-by-step process for setting up a future-proof tracking system using Google Tag Manager (GTM) and Consent Mode v2. Learn how to maintain your valuable aggregated data while eliminating legal risk and respecting user privacy, from CMP integration to essential GA4 data minimization settings. Don’t risk the fines—secure your data strategy today.

A clean and simple graphic illustration of a person using a phone. The phone screen shows a map of a generic South African city with a large, glowing pin on one location. From the pin, a line connects to a search bar at the top of the screen that reads 'Plumber in Durban'. The style is simple, using a clear color palette of blues and greens to feel helpful and easy to understand.
MLG Digital

Getting Found on Google: A Starter Guide to SEO for SA Businesses

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Search Engine Optimisation (SEO) involves enhancing your website to rank higher in search results, particularly for local customers in South Africa. Key steps include finding relevant keywords, setting up on-page SEO, focusing on local SEO via Google Business Profiles, building backlinks, and monitoring results with tools like Google Analytics to track progress.

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