Paid social media advertising helps businesses generate leads and sales through Facebook, Instagram, LinkedIn and TikTok campaigns. MLG Digital specialises in performance-driven social advertising for South African businesses.
We optimise campaigns for leads, sales, and measurable business outcomes, not vanity metrics.
High-value audience discovery and platform alignment.
A/B testing creatives and messaging to improve ROAS.
Meta Pixel, TikTok Pixel and Conversion API optimisation.
Audit your current social presence, audience and competitors to find the fastest path to results.
Set up tracking, campaigns, audiences and creative, tested against clear goals from day one.
Double down on what works, cut what doesn't, and scale spend behind proven performance.
Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads and more.
Usually within 7 days, improving significantly over 2–4 weeks as we optimise targeting and creative.
Yes — we work with Durban, Johannesburg, Cape Town and nationwide brands.
Tell us about your goals and we'll scope a paid social plan built around your budget and target audience.