Course Catalog
Deep Dive: Course Details, Pricing & Timeline
All courses are built for practical application, featuring hands-on exercises and expert mentorship. Click to expand full curriculum details.
Web Analytics Track (GA4 & GTM)
📈 1. GA4 Fundamentals & Reporting
Learn the core interface, standard reports, data exploration, and audience creation in Google Analytics 4. **No prior analytics experience needed.**
Key Topics Covered:
- GA4 Property Setup and Data Streams
- The GA4 Data Model: Events and Parameters
- Standard vs. Custom Reports
- Creating Funnel and Path Explorations
- Building Conversion Goals & Audiences
- Attribution Basics and Channel Groupings
What You Gain:
- Ability to interpret traffic, engagement, and conversion data.
- Skills to build custom reports that answer business questions.
- Understanding of attribution and measuring channel performance.
⚡ 2. GTM & Conversion Implementation
Master Google Tag Manager to deploy tracking scripts, implement custom events (clicks, scrolls, form submits), and ensure conversion data integrity for paid media campaigns.
Key Topics Covered:
- GTM Setup and Container Migration
- Tags, Triggers, and Variables Deep Dive
- Implementing Form Submission Tracking
- Custom Event Tracking via Data Layer
- Debugging using GTM Preview Mode
- Connecting GA4, Meta/Facebook Pixel, and Google Ads
What You Gain:
- The ability to implement any tracking tag without developer assistance.
- Ensuring 99% accuracy in conversion reporting for better ROI.
- Mastery of tracking essential user actions (micro-conversions).
🧠 3. E-commerce & Data Strategy
The most advanced course. Deep dive into e-commerce data layers, attribution, and developing a holistic measurement plan tied to executive KPIs.
Key Topics Covered:
- Measurement Strategy Frameworks (C-Suite level)
- Enhanced E-commerce Data Layer Implementation
- Custom Channel Groupings and Funnel Analysis
- Cross-Domain and Cross-Platform Tracking
- Introduction to Server-Side Tagging Concepts
- KPI Mapping and Predictive Audiences
What You Gain:
- The strategic skills needed to lead a data-driven marketing team.
- The technical knowledge to audit complex e-commerce tracking.
- Ability to translate raw data into multi-million Rand/Dollar decisions.
General Data Analytics Track
💾 4. SQL and Data Wrangling Basics
Learn the fundamental language for querying databases. Essential for data cleaning, transformation, and preparation for advanced analysis.
Key Topics Covered:
- Basic Querying: SELECT, FROM, WHERE
- Data Filtering and Sorting
- Understanding Primary/Foreign Keys
- Data Joining (INNER, LEFT, RIGHT)
- Aggregation Functions (SUM, COUNT, AVG)
- Cleaning and Transforming Data
What You Gain:
- The ability to confidently extract and manage data from any relational source.
- A foundational technical skill required for almost all senior analyst roles.
- Efficiency in preparing clean datasets for Looker Studio or other tools.
🎨 5. Data Visualisation & Storytelling
Transform complex datasets into engaging visuals (dashboards) and learn to communicate findings clearly to drive effective business action.
Key Topics Covered:
- Looker Studio (Google Data Studio) Mastery
- Principles of Visual Design (Colors, Density, Flow)
- Choosing the Right Chart Type for Metrics
- Creating Interactive & Drill-Down Dashboards
- Narrative Structure for Data Presentations
- Setting Up Automated Data Refreshers
What You Gain:
- The skill to create clean, executive-level reports that get noticed.
- An understanding of how visual biases influence decision-making.
- Hands-on experience building professional, automated dashboards.
Secure Your Spot in the Next Intake
Seats are limited to ensure quality mentorship. Contact us for the upcoming course dates, group rates, and corporate solutions.
- ✅ Next cohort dates & pricing confirmed
- ✅ Flexible payment options
- ✅ Start your upskilling journey today!