Introduction You log into Google Analytics 4, pull up your traffic report, and something feels… off. Your session numbers look inflated. Conversions seem too high — or suspiciously low. Your top traffic source is “(not set).” Sound familiar? You’re not imagining it. GA4 data is wrong for a lot of businesses — and most of them don’t […]
Are You Illegally Tracking Your Users?
The looming threat of data privacy fines under GDPR (Europe) and POPIA (South Africa) is real. If your basic Google Analytics (GA4) setup is tracking visitors without their explicit, technical consent, you are breaking the law.
This SOP is your essential guide to compliance. We provide the precise, step-by-step process for setting up a future-proof tracking system using Google Tag Manager (GTM) and Consent Mode v2. Learn how to maintain your valuable aggregated data while eliminating legal risk and respecting user privacy, from CMP integration to essential GA4 data minimization settings. Don’t risk the fines—secure your data strategy today.
Search Engine Optimisation (SEO) involves enhancing your website to rank higher in search results, particularly for local customers in South Africa. Key steps include finding relevant keywords, setting up on-page SEO, focusing on local SEO via Google Business Profiles, building backlinks, and monitoring results with tools like Google Analytics to track progress.
How businesses in South Africa reach customers online continues to change. Keeping up with new tools and audience behaviours is necessary to stay visible. The following five trends are shaping the direction of digital marketing for the year ahead. 1. Generative AI in Content Creation Artificial intelligence is now being used not just for analysing […]
For a small business in South Africa, a professional website is one of the best investments you can make. It acts as your digital home base and gives you control over your brand’s story. If you’ve wondered if your business really needs one, here are five clear reasons why a website is so valuable. 1. […]
Howzit, MLG Girlies! As we glide further into the heart of South African winter, our skin often feels that chill, looking a bit dull and feeling drier than a koeksister after a long day! But don’t let the cold steal your shine. Miss Lily Gee Unlimited is here to spill the tea on a skincare […]
Howzit, MLG Girlies! It’s Friday, and that means it’s time to get our bodies moving! But let’s be real, the Durban chill (and the chill across our beautiful South Africa!) can make it tough to ditch those cozy blankets for a workout. Fear not, because Miss Lily Gee Unlimited has got your back (and your […]
owzit, MLG Girlies! Feeling that winter wanderlust creeping in? Whether you’re planning a cozy getaway to the Drakensberg, a sunny escape to the warmer northern parts of our beautiful country, or even venturing beyond our borders to another Southern Hemisphere gem, packing smart is key! And that includes making sure your precious skin is looked […]
Howzit, MLG Girlies! Can you believe we’re already halfway through 2025? Time flies when you’re glowing, right? As we hit the middle of July and truly settle into the South African winter, it’s the perfect moment for a “Mid-Year Beauty Check-In.” This is where we take stock of our skin, assess what it needs, and […]
Howzit, MLG Girlies! It’s Sunday in Mzansi, and as the winter chill settles in, there’s truly no better feeling than dedicating some time to pure, unadulterated self-care Sunday. Forget the hustle and bustle of the week; today is all about pampering yourself, and what better way to do that than with a luxurious at-home facial […]