Description
The most advanced course. Deep dive into e-commerce data layers, attribution, and developing a holistic measurement plan tied to executive KPIs.
Timeline: 4 Weeks (Part-Time)
Outcome: Data Strategy Consultant
Key Topics Covered:
- Measurement Strategy Frameworks (C-Suite level)
- Enhanced E-commerce Data Layer Implementation
- Custom Channel Groupings and Funnel Analysis
- Cross-Domain and Cross-Platform Tracking
- Introduction to Server-Side Tagging Concepts
- KPI Mapping and Predictive Audiences
What You Gain:
- The strategic skills needed to lead a data-driven marketing team.
- The technical knowledge to audit complex e-commerce tracking.
- Ability to translate raw data into multi-million Rand/Dollar decisions.
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