Paid Social Media Marketing
Connect. Engage. Scale on Social.
MLG Digital crafts data-driven ad campaigns on Meta (Facebook/Instagram), LinkedIn, and other platforms. We leverage precise audience segmentation and compelling creative to turn followers into customers.
- ✨ Creative Testing
- 🎯 Audience Precision
- 📈 Full-Funnel Growth
Our Paid Social Services
We handle everything from initial audience strategy and captivating creative testing to pixel integrity and scaling profitable campaigns.
Audience & Platform Strategy
Identifying high-value audiences and selecting the right mix of platforms (Meta, LinkedIn, TikTok) for your business goals.
Creative & Ad Copy Testing
Designing engaging visual assets and compelling ad copy, using constant A/B testing to lower CPAs.
Conversion & Pixel Integrity
Ensuring your tracking pixels (Facebook, TikTok) are perfectly installed and reporting accurate conversion data.
Our Social Growth Process
1. DISCOVER & SEGMENT
Deep audience profiling, budget allocation, and defining the optimal funnel (Awareness, Consideration, Conversion).
2. BUILD & TEST
Campaign setup, creative launch, and rigorous, systematic testing across various ad sets and demographics.
3. OPTIMISE & SCALE
Daily bid management, continuous creative rotation, and scaling budget into high-performing segments for maximal ROI.
What You Gain
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**Lower Customer Acquisition Cost (CAC):** Efficient targeting reduces wasted spend.
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**Compelling Creative Library:** Always have fresh, high-performing ads running.
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**Clear Attribution Reporting:** Know exactly which ad dollar drives which sale or lead.
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**Rapid Scaling Capability:** Ready to increase spend as soon as a winning campaign is identified.
Typical Timeline
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Audit & Strategy: 1–2 Weeks
Audience and creative strategies mapped, ad accounts cleaned up.
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Launch & Testing: 2–4 Weeks
Initial campaigns launched with multiple ad sets and creatives under test.
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Optimization & Scaling: Ongoing (Monthly)
Budget reallocation and scaling into winning campaigns for sustained growth.
Ready to Convert on Social?
Request a free social media ad audit and let us find your next high-performing audience segment.
- ✅ Free Audience Analysis
- ✅ Creative Strategy Recommendations
- ✅ Custom Campaign Quote