MLG Academy: Web & Data Analytics Short Courses | Learn Data-Driven Growth

Your Data Education Partner

Master Analytics.
Drive Growth.

Learn practical, job-ready skills in Web Analytics (GA4) and General Data Analytics. Courses designed by experts, focused purely on **measurable business impact.**

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Web Analytics Track

Become a certified GA4 expert. Learn how to track user behavior, measure campaign ROI, and migrate from legacy systems confidently.

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GA4 Fundamentals & Reporting

Learn the core interface, standard reports, data exploration, and audience creation in Google Analytics 4.

  • ✅ Standard Reporting & Metrics
  • ✅ Custom Reports & Explorations
  • ✅ Audience Segmentation
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GTM & Conversion Implementation

Master Google Tag Manager to deploy tracking scripts, implement custom events, and ensure conversion data integrity.

  • ✅ Tag, Trigger, Variable Mastery
  • ✅ Event Tracking (Clicks, Scrolls)
  • ✅ Debugging & Validation
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E-commerce & Data Strategy

Deep dive into e-commerce tracking (data layers) and developing a business-focused measurement strategy.

  • ✅ E-commerce Data Layer Setup
  • ✅ Attribution Modeling
  • ✅ Cross-Domain Tracking
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General Data Analytics Track

Essential skills for anyone turning raw data into strategic business recommendations, regardless of the platform.

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SQL and Data Wrangling Basics

Learn the fundamental language for querying databases. Essential for data cleaning, transformation, and preparation for analysis.

  • ✅ Basic Querying (SELECT, FROM, WHERE)
  • ✅ Data Joining (INNER, LEFT, RIGHT)
  • ✅ Data Cleaning Techniques
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Data Visualisation & Storytelling

Transform complex data into engaging visuals (dashboards) and communicate findings clearly to drive stakeholder action.

  • ✅ Looker Studio Mastery
  • ✅ Choosing the Right Chart Type
  • ✅ Building Actionable Dashboards
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Ready to Enroll or Upskill Your Team?

Contact us to discuss custom corporate training rates or to secure your spot in the next short course intake.

  • ✅ In-person and Remote Training
  • ✅ Corporate Group Rates Available
  • ✅ Certifications Upon Completion

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